Altra was born from a simple idea: create a running shoe that actually

fits the foot. Founded by a group of passionate runners who couldn’t

find the shoe they needed, Altra set out to challenge the conventions

of the running industry, not to start a company,

but to solve a problem.

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From its humble beginnings in the back of a running store, Altra shoes

were tested and refined in some of the toughest running conditions.

Today, Altra is worn by runners around the world, from everyday

athletes to elite competitors.

 

In 2026, Sector Group welcomed Altra into its South African portfolio,

overseeing the brand’s local distribution and growth. This

partnership brings Altra’s performance-driven philosophy to runners

across the country.

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