Wrangler was built on innovation and a vision to create the

best-possible jeans, jackets, and shirts for cowboys, with

thoughtful details like flat rivets that wouldn’t scratch a saddle,

extra belt loops for durability, and felled seams for comfort. 

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Today, those same principles guide Wrangler’s evolution. Authentic,

functional design adapted to modern looks and everyday needs.

Millions of people around the world live in Wrangler denim, and in

South Africa, Sector Group has proudly managed Wrangler’s

marketing, distribution, and retail presence for over 20 years.

With this longstanding partnership, we’ve helped build

Wrangler into one of the country’s most trusted denim brands,

staying true to its heritage of durability, functionality, and everyday

style.