Founded in 1952 by Jack O’Neill (the inventor of the wetsuit),

O’Neill is the original surf brand, built on innovation, authenticity,

and a deep connection to ocean culture.

 

Sector Group has championed O’Neill in South Africa for

decades, fostering longstanding relationships with independent

retailers and actively supporting the surf community through

sponsorships of events ranging from grassroots junior

contests to major WSL competitions. Anchoring this

presence is the O’Neill store in Ballito, at the heart of South

Africa’s surf culture.