Born in Guadalajara, Mexico in 1972, Flojos is the original “hanging”

footwear brand — combining comfort, style, and a laid-back,

carefree lifestyle. The name itself, Spanish slang for “kicking back,”

reflects the brand’s easygoing spirit.

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Sector Group has taken Flojos's wing, overseeing 

marketing, distribution, and partnerships with

independent retailers. Already making waves locally, Flojos has

sponsored two consecutive WSL events in Ballito, cementing

its surf credentials. Sector Group is committed to building Flojos

into a household name while staying true to its relaxed,

authentic surf heritage.