For over 130 years, Lee has been a pioneer in denim — creating innovative styles that blend quality, craftsmanship, and everyday wearability. Known globally for iconic fits and timeless design, Lee has shaped the way the world wears jeans.

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For 21 years, the Sector Group has proudly driven the brand’s growth across the full value chain. From warehousing and distribution to a strong wholesale business, a growing retail market share, and impactful marketing campaigns, Sector Group has ensured Lee remains a leading force in the denim industry. Our longstanding partnership reflects a commitment not only to Lee’s global heritage, but also to making the brand accessible and relevant to South African consumers.