OUR STORY

For over 130 years, Lee has been a pioneer in denim.

Creating innovative styles that blend quality, craftsmanship, and

everyday wearability. Known globally for iconic fits and timeless

design, Lee has shaped the way the world wears jeans.

​

For 21 years, the Sector Group has proudly driven the brand’s

growth across the full value chain. From warehousing and

distribution to a strong wholesale business, a growing retail

market share, and impactful marketing campaigns, Sector

Group has ensured Lee remains a leading force in the denim

industry. Our longstanding partnership reflects a commitment not

only to Lee’s global heritage, but also to making the brand accessible

and relevant to South African consumers.